Vidwan-ID : 125244



  • Prof Kavita Sharma

  • Professor
  • University of Delhi
Publications 1995 - 2024

Publications

  • 35
    Journal Articles
  • 10
    Book Chapter
  • 2
    Conference
    Proceedings
  • 5
    Book
  • 1
    Review
  • 3
    Projects

Citations / H-Index

168 Citations
6 h-index
42 Citations

Altmetrics

1
1
2
69
1

Google Scholar

Co-author Network


Expertise

Management

Consumer behaviour, Relationship marketing, Sustainable marketing,Green marketing

Personal Information

Prof Kavita Sharma

Female
Department of Commerce Delhi School of Economics, University of Delhi
North Delhi, Delhi, India - 110007


Experience

  • Professor

    Department of Commerce

    University of Delhi


Qualification

  • M.Com.M.Phil., Ph.D.

    University of Delhi


Honours and Awards

2021

Best Conceptual Paper

NewCastle University in5th International Conference MSP 2021

2020

Best Paper Award

AIM-AMA Sheth Foundation

2020

Best Paper

AIM-AMA Sheth Foundation

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2021

Best Conceptual Paper

NewCastle University in5th International Conference MSP 2021

2020

Best Paper Award

AIM-AMA Sheth Foundation

2020

Best Paper

AIM-AMA Sheth Foundation

2016

Highly Commended Paper

Emerald Literati Network

2013

Best Paper Award for making significant contribution to conference

Indian Institute of Management

2013

Best Paper

Bhartiya Vidyapeeth Deemed University Institute of Management & Research

2013

Selected among fifteen people from all over the world for participation in Biennial Faculty Consortium

held in Melbourne

2012

Best Paper

Academy of Indian Marketing (AIM)

2011

Best Paper

PSSIR

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Doctoral Theses Guided

2022

AN INVESTIGATION INTO DRIVERS OF SUSTAINABLE CONSUMER BEHAVIOR

Deepti Sehgal, University of Delhi

2022

CRM PRACTICES IN THE AIRLINES INDUSTRY: AN EMPIRICAL INVESTIGATION

Aditi Bhateja, University of Delhi

2021

Social Media Advertising and Its Impact on Consumer Behaviour

Emmanuel Elioth Lulandala, University of Delhi

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2022

AN INVESTIGATION INTO DRIVERS OF SUSTAINABLE CONSUMER BEHAVIOR

Deepti Sehgal, University of Delhi

2022

CRM PRACTICES IN THE AIRLINES INDUSTRY: AN EMPIRICAL INVESTIGATION

Aditi Bhateja, University of Delhi

2021

Social Media Advertising and Its Impact on Consumer Behaviour

Emmanuel Elioth Lulandala, University of Delhi

2020

Environmental Reporting Practices: A Study of Select Companies

A. Porchelvi, University of Delhi

2019

Franchisor-Franchisee Relationship: Paradox of Autonomy and dependence in Indian Context

Parminder Kaur , University of Delhi

2019

A Study of Medicine Prescription Behaviour of Doctors in India

Kiran Chugh , University of Delhi

2018

Impact of Perceived Deception on Consumer Behaviour

Ms. Ishpreet Virdi , University of Delhi

2018

Role of Marketing in Addressing Poverty Penalty in Indian Context

Ms. Manisha , University of Delhi

2018

Impact of Foreign Investment on Pollution Intensive Industries

Ms. Triveni , University of Delhi

2017

Green Consumer Behaviour: A Demographic and Lifestyle Based Analysis

Ms. Monika Bansal , University of Delhi

2017

A Study of Consumer Buying Behaviour Towards New Categories of Food Products

Ms. Neha Singhal , University of Delhi

2017

Role of Marketing Cues in Affecting Consumer Search and Evaluation Behaviour

Ms. Shivani Garg , University of Delhi

2014

Customers’ Relationship with Company: An Empirical Analysis of its Dimensions

Ms. Swati Gupta , University of Delhi

2014

Brand equity Perceptions: A Study of Select Companies

Ms. Shweta Kalra , University of Delhi

2013

An Empirical Study of Customer Lifetime Value and Its Impact on Value of Firm

Ms. Arshi Zareen , University of Delhi

2011

Customer Relationship and Profitability in Public Sector Banks

Anju Bala, Amity University, NOIDA

2010

A Study of Balanced Scorecard Practices in Indian Companies

Ms. Ruchira Bhardwaj , University of Delhi

2010

Financing of Capital Expenditure: A Study of Indian Corporate Sector

Ms. Sucheta Khanna , University of Delhi

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Membership In Professional Bodies

2019

Academy of Marketing Science

LA

2018

Economic Advisory Committee

PHDCCI

2019

Academy of Marketing Science

LA

2018

Economic Advisory Committee

PHDCCI

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Membership In Committees

2022

Expert Committee to frame guidelines on innovative Pedagogical approaches. under NEP 2020

Expert Member

2022

Expert Committee to formulate "One Module on NEP to be added in Gurudakshta (Guidelines for Faculty Induction Programme)"

Expert Member

2022

Executive Council member

Ex-officio member

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2022

Expert Committee to frame guidelines on innovative Pedagogical approaches. under NEP 2020

Expert Member

2022

Expert Committee to formulate "One Module on NEP to be added in Gurudakshta (Guidelines for Faculty Induction Programme)"

Expert Member

2022

Executive Council member

Ex-officio member

2022

Governing Body, Miranda College, University of Delhi

Ex-officio member

2022

Governing Body,UCMS, University of Delhi

Ex-officio member

2022

Governing Body, Dayal Singh College, University of Delhi

Ex-officio member

2022

Governing Body, VB Patel Chest Institute, University of Delhi

Ex-officio member

2022

Governing Body, Desh Bandhu College, University of Delhi

Ex-officio member

2021

Selection Committees

Visitor Nominee, Central University of Himachal Pradesh

2021

UGC Expert Committee for Curriculum and Credit Framework under NEP 2020

Expert Member

2021

UGC Expert Committee for transforming Higher Education Institutions (HEIs) into large multidisciplinary universities, under NEP 2020

task force member

2020

Governing Body, Kalindi College, University of Delhi

University Representative

2020

University of Delhi

Treasurer

2020

Academic Council, Sushant University, Gurgaon

Member

2020

UGC Expert Committee for Implementation of NEP-2020

Member

2020

Vision-Journal of Business Perspective

Reviewer

2019

Governing Body

Shyama Prasad Mukherjee College

2019

Bhattadev University Assam Presently

Chancellor Nominee

2019

UGC Expert Committee for LOCF in Commerce

Member

2019

Department Research Committee

Department of Economics

2019

Curriculum Committee

National Institute of Open Learning (NIOS)-An Autonomous Institution under MHRD

2019

Committee for Formulation of Online Application Form for Teaching Post

University of Delhi

2019

Selection Committees constituted by Vice-Chancellor for appointment of assistant professors in colleges of University of Delhi

Expert member

2019

Screening Committee for shortlisting Assistant Professor in department of Commerce and Department of Economics

University of Delhi

2019

UGC Expert Committee for Inspection of Thakur College of Science and Commerce

Mumbai

2019

UGC Expert Committee

Belagavi.

2019

UGC Expert Committee for Grant of Autonomous Status to SIES College of Commerce & Economics

Mumbai

2019

UGC Expert Committee for grant of CPE Status to Hinduja College

Mumbai

2019

UGC Expert Committee for grant of CPE Status to H R College

Mumbai

2019

UGC Expert Committee for Grant of Autonomous Status to ICFAI Foundation for Higher Education for starting Off-Campus at Bangalore

Member

2019

Under-Graduate Course Revision Committee

University of Delhi

2019

Vision-Journal of Business Perspective

Reviewer

2019

Industrial Marketing Management

Reviewer

2018

Centre University of Himachal Pradesh

Visitor Nominee

2018

Board of Studies

IGNOU

2018

Post-Graduate Course Revision Committee

University of Delhi

2018

Editorial Board

Annual Report of University of Delhi

2018

Vision-Journal of Business Perspective

Reviewer

2017

Faculty of Management Studies

University of Delhi.

2017

Board of Studies

Department of Distance Education

2016

Governing body

Mata Sundari College

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Research Projects

Mobile Health Apps for Sustainable Health Management

Funding Agency : AIM – SHETH FOUNDATION RESEARCH PROPOSAL COMPETITION

Cognitive Dissonance of Mobile Application (App) Usage- A Study of Its Antecedents and Behavioural Outcomes

Funding Agency : Institute of Eminence, University of Delhi

“Energy Saving Products and Sustainable Cities”

Funding Agency : University of Delhi

Mobile Health Apps for Sustainable Health Management

Funding Agency : AIM – SHETH FOUNDATION RESEARCH PROPOSAL COMPETITION

Cognitive Dissonance of Mobile Application (App) Usage- A Study of Its Antecedents and Behavioural Outcomes

Funding Agency : Institute of Eminence, University of Delhi

“Energy Saving Products and Sustainable Cities”

Funding Agency : University of Delhi

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