University of Delhi

Prof Kavita Sharma
Professor
University of Delhi

Publications 1995 - 2024

Publications

35

Journal Articles
10

Book Chapter
5

Book
2

Conference
Proceedings
1

Review
3

Projects

Citations / H-Index

247 Citations

6 h-index

188 Citations

Altmetrics

Google Scholar

Expertise

Management

Consumer behaviour, Relationship marketing, Sustainable marketing,Green marketing

Personal Information

Prof Kavita Sharma

Female

Department of Commerce Delhi School of Economics, University of Delhi

North Delhi, Delhi, India - 110007

Experience

2009 - Present

Professor

Department of Commerce

University of Delhi

Qualification

1998

M.Com.M.Phil., Ph.D.

University of Delhi

Honours and Awards

2021

Best Conceptual Paper

NewCastle University in5th International Conference MSP 2021

2020

Best Paper Award

AIM-AMA Sheth Foundation

2020

Best Paper

AIM-AMA Sheth Foundation

2021

Best Conceptual Paper

NewCastle University in5th International Conference MSP 2021

2020

Best Paper Award

AIM-AMA Sheth Foundation

2020

Best Paper

AIM-AMA Sheth Foundation

2016

Highly Commended Paper

Emerald Literati Network

2013

Best Paper Award for making significant contribution to conference

Indian Institute of Management

2013

Best Paper

Bhartiya Vidyapeeth Deemed University Institute of Management & Research

2013

Selected among fifteen people from all over the world for participation in Biennial Faculty Consortium

held in Melbourne

2012

Best Paper

Academy of Indian Marketing (AIM)

2011

Best Paper

PSSIR

Read Less

Doctoral Theses Guided

2022

AN INVESTIGATION INTO DRIVERS OF SUSTAINABLE CONSUMER BEHAVIOR

Deepti Sehgal, University of Delhi

2022

CRM PRACTICES IN THE AIRLINES INDUSTRY: AN EMPIRICAL INVESTIGATION

Aditi Bhateja, University of Delhi

2021

Social Media Advertising and Its Impact on Consumer Behaviour

Emmanuel Elioth Lulandala, University of Delhi

2022

AN INVESTIGATION INTO DRIVERS OF SUSTAINABLE CONSUMER BEHAVIOR

Deepti Sehgal, University of Delhi

2022

CRM PRACTICES IN THE AIRLINES INDUSTRY: AN EMPIRICAL INVESTIGATION

Aditi Bhateja, University of Delhi

2021

Social Media Advertising and Its Impact on Consumer Behaviour

Emmanuel Elioth Lulandala, University of Delhi

2020

Environmental Reporting Practices: A Study of Select Companies

A. Porchelvi, University of Delhi

2019

Franchisor-Franchisee Relationship: Paradox of Autonomy and dependence in Indian Context

Parminder Kaur , University of Delhi

2019

A Study of Medicine Prescription Behaviour of Doctors in India

Kiran Chugh , University of Delhi

2018

Impact of Perceived Deception on Consumer Behaviour

Ms. Ishpreet Virdi , University of Delhi

2018

Role of Marketing in Addressing Poverty Penalty in Indian Context

Ms. Manisha , University of Delhi

2018

Impact of Foreign Investment on Pollution Intensive Industries

Ms. Triveni , University of Delhi

2017

Green Consumer Behaviour: A Demographic and Lifestyle Based Analysis

Ms. Monika Bansal , University of Delhi

2017

A Study of Consumer Buying Behaviour Towards New Categories of Food Products

Ms. Neha Singhal , University of Delhi

2017

Role of Marketing Cues in Affecting Consumer Search and Evaluation Behaviour

Ms. Shivani Garg , University of Delhi

2014

Customers’ Relationship with Company: An Empirical Analysis of its Dimensions

Ms. Swati Gupta , University of Delhi

2014

Brand equity Perceptions: A Study of Select Companies

Ms. Shweta Kalra , University of Delhi

2013

An Empirical Study of Customer Lifetime Value and Its Impact on Value of Firm

Ms. Arshi Zareen , University of Delhi

2011

Customer Relationship and Profitability in Public Sector Banks

Anju Bala, Amity University, NOIDA

2010

A Study of Balanced Scorecard Practices in Indian Companies

Ms. Ruchira Bhardwaj , University of Delhi

2010

Financing of Capital Expenditure: A Study of Indian Corporate Sector

Ms. Sucheta Khanna , University of Delhi

Read Less

Membership In Professional Bodies

2019

Academy of Marketing Science

2018

Economic Advisory Committee

PHDCCI

Membership In Committees

2022

Expert Committee to frame guidelines on innovative Pedagogical approaches. under NEP 2020

Expert Member

2022

Expert Committee to formulate "One Module on NEP to be added in Gurudakshta (Guidelines for Faculty Induction Programme)"

Expert Member

2022

Executive Council member

Ex-officio member

2022

Expert Committee to frame guidelines on innovative Pedagogical approaches. under NEP 2020

Expert Member

2022

Expert Committee to formulate "One Module on NEP to be added in Gurudakshta (Guidelines for Faculty Induction Programme)"

Expert Member

2022

Executive Council member

Ex-officio member

2022

Governing Body, Miranda College, University of Delhi

Ex-officio member

2022

Governing Body,UCMS, University of Delhi

Ex-officio member

2022

Governing Body, Dayal Singh College, University of Delhi

Ex-officio member

2022

Governing Body, VB Patel Chest Institute, University of Delhi

Ex-officio member

2022

Governing Body, Desh Bandhu College, University of Delhi

Ex-officio member

2021

Selection Committees

Visitor Nominee, Central University of Himachal Pradesh

2021

UGC Expert Committee for Curriculum and Credit Framework under NEP 2020

Expert Member

2021

UGC Expert Committee for transforming Higher Education Institutions (HEIs) into large multidisciplinary universities, under NEP 2020

task force member

2020

Governing Body, Kalindi College, University of Delhi

University Representative

2020